Software for serious people.

We build training and productivity apps for committed users.

What we do

Stoic AS is a Norwegian software company building training and productivity tools for committed users. We focus on a narrow class of problems — repeated, high-effort decisions — and ship software that removes friction without removing intent.

Our software is built in-house by a small, dedicated team in Oslo. We don't accept advertising on our products, we don't sell user data, and we don't optimise for time-on-screen. Our subscriptions and one-time purchases are our only revenue model.

We invest disproportionately in the parts of software users actually live in — daily flows, micro-interactions, and the long-running data they accumulate over months and years of use. Everything else gets less attention by design.

Apps

Lift OS

Strength training with an AI coach that knows your history. Real progression, no guesswork.

Lift OS live workout view with in-place set logging — Workout

Lift OS conversational coach building a custom program — Coach

Live workout logging, daily plan, and a conversational coach with access to the user's full training history.

Visit liftosapp.com →

Maestro

In development

Currently in active development. Preview available at the temporary URL below.

Visit maestroaiapp.lovable.app →

Our approach

Slow software: We build for ten-year horizons. Stability, consistency, and respect for the user's attention matter more than novelty.
Privacy by default: User data is private by default. We collect the minimum required for the app to work, store it in the EU, and never share it with advertisers or data brokers.
First-party engineering: Every product is built and operated by our own team. We don't outsource code, design, or support.
Sustainable subscriptions: Our pricing is honest and recurring. We don't bait-and-switch, run hidden trials, or manipulate users into upgrades they didn't intend.

Recent milestones

May 2026: Lift OS expanded public beta — strength-training app with AI coach now serving committed lifters worldwide.
April 2026: Maestro AI development started — second Stoic product, currently in active development.
November 2024: Stoic AS articles of association updated to cover software development and digital products in addition to the founding scope.
December 2020: Stoic AS incorporated — organisasjonsnummer 926 193 880.

About Stoic AS

Legal entity: STOIC AS
Organisasjonsnummer: 926 193 880
Founded: December 2020
Headquartered: Vulkan 10, 0178 Oslo, Norway
D-U-N-S: 347158710

Contact

General + business: richard@stoicholding.no
Lift OS user support: support@liftosapp.com